Using AI to improve digital marketing
- Part 1Efficiently resourcing your ultimate marketing team
- Part 2 Using AI to improve digital marketing
Show Notes
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01:50The current state of AI in digital marketingAI is rapidly advancing, particularly generative AI for creating text, images, and videos. However, AI has been quietly powering advertising platforms like Google ads for years, with machine learning optimizing processes like cost per click and conversions.
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03:18AI as a replacement tool in marketingWhile still in its early stages and not fully refined, AI has the potential to significantly impact marketing roles. As AI tools evolve and become more integrated with marketing platforms, they will ultimately replace certain marketing functions.
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05:57AI and the future of marketingAI primarily replaces highly routine tasks, such as optimizing meta titles. The successful marketers of the future will be those who understand how to effectively leverage AI to drive their digital strategy, personalization, and results.
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07:48Refining skills for AI adaptabilityOne route is becoming an expert and super user of particular AI tools to secure your position. Alternatively, you can focus on the human and creative aspects of marketing, using persuasion and the understanding of human behavior to complement and guide AI tools.
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10:52Creativity in marketingAs marketers, our biggest value lies in our ability to innovate and be creative. It's crucial to maintain uniqueness and creativity to truly stand out and succeed in beating the competition, rather than following their tactics.
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12:02AI and one to one personalization in marketingAI is increasingly enabling personalized experiences in marketing, similar to what we see on platforms like Amazon and Netflix. As AI becomes more integrated into core tools, it will help marketers extract valuable insights from data for one-to-one personalization at scale.
Quotes
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"AI, like the Industrial Revolution, replaces skilled workers with machinery. Marketers who thrive will focus on the bigger picture, not just tasks, to drive digital strategy and personalization."
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"There are two routes to adapting to AI in marketing. Becoming an expert in a particular AI tool or focusing on the human and creative side of marketing." - Tim Butler
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"To beat your competitors, you need to be innovative and creative. Looking at what your competition is doing and following them doesn't make you beat them, it just makes you follow them." - Tim Butler
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"That Amazon level of personalization is now available because AI is becoming more mainstream. Its cost to deliver is lower" - Tim Butler
- Part 1Efficiently resourcing your ultimate marketing team
- Part 2 Using AI to improve digital marketing
Up Next:
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Part 1Efficiently resourcing your ultimate marketing team
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. Today, Tim discusses efficiently resourcing your ultimate marketing team.
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Part 2Using AI to improve digital marketing
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing.
